From the article:
“John Erik Wagner, 51, has attracted global attention with his giant election posters featuring himself wearing nothing but a Stetson, a gun holster and a smile…..
“I’ve been trying to get elected for 10 years now, and this is my third election, so I thought I’d try something different,” he says. “Other candidates’ posters are boring – just like passport photos – so I wanted mine to surprise people.” ”
He may have taken it to the extreme, but there is no doubt this guy completely understands what’s required to stand out in marketing imagery. Even political/corporate photos should aim to be more than passport photos when we live in a saturated visual world.