For when Google just isn’t sexy enough.

……“Mainstream companies that have investors

[or are] trying to go public [are] trying to distance themselves completely from adult entertainment.”

Mr. Rowntree cites tumblr as the most recent example… a few months ago, the site made it significantly harder for users to search for pornographic content — despite the fact that the site is chock-full of it.”
Read more :

http://betabeat.com/2014/09/ex-googlers-help-build-boodigo