This Minimalist Paint Set Teaches Kids Color Theory

Nameless Paints identifies the colors in each tube using CMY bullets, not names.

Nameless Paints are a set of 10 paint tubes designed by Yusuke Imai and Ayami Moteki that replace more familiar color names (which can be a tad more ambiguous, see: “jazzbery jam!”) with visual depictions of the primary colors magenta, yellow, and cyan mixed inside. The visual labeling system also relies on proportion to depict more or less of different colors to create additional shades of green, orange, or blue.

“By not assigning names to the colors we want to expand the definition of what a color can be, and the various shades they can create by mixing them,” says Imai.

While using written names may ultimately prove more useful (and more fun) in the long run, Nameless Paints are a fun way to explore how color works.

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