Living in a “filter bubble”

Many charges have been levelled at Google. It steals your information, violates copyright, allows access to dangerous and illegal material and prioritises its own sites while crushing any competition.

But perhaps the most troubling accusation about the search giant is that it distorts our view of the world, giving us a fatally flawed idea of what is going on around us.

This problem is known as the “filter bubble”: as Google learns from your searches and makes its results increasingly personalised and tailored to you, you stop seeing anything else.

Read more:

http://www.news.com.au/technology/online/how-google-distorts…