“Almost every porn website in the world is in bad taste. The colours clash, the language is aggressive, the site is jumbled and chaotic. This isn’t a minor point. The French publishing house Gallimard takes immense trouble with its book jackets, because it knows that the experience of a book doesn’t begin with just the words themselves. The ‘wrapping’ too is a communicative medium that should have to all the dignity of the content.”

Alain de Botton