Study reveals our changing social media habits, as users shift towards Snapchat, Instagram and Vine

The majority of Aussie users of image- and video-sharing sites Instagram, Snapchat and Vine are women, which sets us apart from the US and UK, and makes us more like Russia.

Women are also more likely to share or comment on a post.

The most scandalous finding of the research, led by advertising agency The Works, is that three out of five Aussie males who use the app Snapchat admit to sending sexual content.

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