The ‘selfie’ craze: who are more vain, men or women?

More than a billion selfies were posted to social networks by young people in the UK last year – but which is the more vain sex?

Young British men share twice as many selfies as women the same age, it can be revealed, with over a third of males vainly posting five or more self portraits a week.There are around eleven million 18- to 30-year-olds in the UK and they posted a billion selfies in 2014, according to smartphone maker HTC, which polled 2,000 people on their habits.

The average person in that age group posts over 100 selfies a year. But men are seemingly twice as vain as women.

The main reason for men to take selfies was to show off or attract the opposite sex, the survey revealed. A quarter of men polled share selfies to make current or previous partners jealous, and one in ten did it to make themselves more desirable to potential partners.

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