The March edition features 20-year-old American model Sarah McDaniel on the cover who shot to online stardom after posting raunchy images of herself on Instagram.
The magazine’s use of McDaniel as its re-launch cover girl appears an unabashed attempt to attract the Millennial reader. It’s pretty certain anyone over about the age of 30 would have little clue who she is. McDaniel reportedly has 250,000 followers on Instagram and that number’s likely to soar on her Playboy debut.
Last October the publisher decided to relaunch the title after sales and advertising plummeted. It’s new no-nude policy was meant to make the magazine safe to read at work, while it conceded if you wanted to look at nude women they weren’t hard to find with a simple click of a mouse.
At the time its CEO Scott Flanders said of nudity in Playboy. “That battle has been fought and won. You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture.”
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