From the article:

“PARIS — In a country recently transfixed by the trial of a famous politician that revealed details of his orgy escapades, and where the president was found to be cheating on his live-in partner, an ad promoting extramarital affairs might not seem like such a big deal.

But even in famously libertine France, the latest advertising campaign — evoking the temptations of Eve with a partly eaten apple — for a dating website geared to married women looking for affairs has spawned a backlash and a national debate.”

Read more:

http://www.nytimes.com/2015/03/10/world/europe/in-france