Forget the Playboy “pussy”, the Grey’s Anatomy “vajajay”, or the Tony Abbott-style “precious flower.” These days, it’s all about the vagina-bomb: the casual, tongue-in-cheek referencing of the technical term for female genitalia at any time, place, or opportunity.

And if talking about your vagina is no longer as edgy as it once was, perhaps this latest resurgence – direct, unflinching and deliberately casual – is perfect for the present moment.

Just as one might talk about their elbow.